.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in venture capital each year, have raised nearly $360 million up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That slowdown is due to market concentration, increased regulative pressures, and financial uncertainties.ADWEEK spoke to 5 VCs that continue to purchase adtech firms, despite these difficulties, regarding what they are actually looking for as well as what they stay away from. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused innovations and also industry-specific regions such as hooked up television.